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  <url>
    <loc>https://www.michellekarendesign.com/home</loc>
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    <lastmod>2025-05-13</lastmod>
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      <image:title>Home - Michelle Karen Design</image:title>
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    <image:image>
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      <image:title>Home - Michelle Karen Design</image:title>
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    <image:image>
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      <image:title>Home - Michelle Karen Design</image:title>
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    <image:image>
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      <image:title>Home - Michelle Karen Design</image:title>
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    <image:image>
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      <image:title>Home - Michelle Karen Design - Identity Design</image:title>
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  <url>
    <loc>https://www.michellekarendesign.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1552589265968-P2UFZNEX6DHDP27BY1EB/identity-icon.jpg</image:loc>
      <image:title>Work - Identity Design</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1552589266281-HMQKSJVS9ZUMD9UDDIL8/web-icon.jpg</image:loc>
      <image:title>Work - Digital Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1552589266085-F6JZJFRWLSESR4HYYA75/print-icon.jpg</image:loc>
      <image:title>Work - Print Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1554141419580-SBDWRTMFD8K51WYNOIO7/LoebOrtho-tshirts.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Loeb Orthodontics T-Shirt Client wanted a t-shirt designed to give away to patients. It needed to be something a kid or young adult would want to wear, but also promoted the practice to non-patients.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1554141370953-XO3G8LP7UQPST9VPDED8/BeCause-booklet.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The BeCause Event Booklet This mini book was created to give to attendees of a charity event in NYC. It featured NYC places to go, see, and eat, as well as information about the event’s mission, speakers, and agenda. I designed the booklet from sketch to production including the paper stock.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1554141397531-35KX2AJUUAPTO1PGSTAX/BeCause-materials.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The BeCause - Various Materials In addition to the booklet and magazine piece, I also designed the save-the-dates/invites and event t-shirt.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1554141385587-BVTPH86DZY5P2HBYLKWV/BeCause-magazine.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The BeCause Portfolio This piece was featured as a multi-page centerfold in American Spa magazine. It highlighted beauty industry icons and how they were related to the charity campaign, The BeCause.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1554141411239-RVK6C95B839DMUADXBHG/LoebOrtho-brochure.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Loeb Orthodontics Brochure Orthodontic practice was looking for a brochure to give out at an upcoming trade show and also to have for prospective patients. Colors chosen mimic the colors on their website and office decor. They wanted a piece that was friendly, easy to read, and a little fun without being too casual. The use of circles create an approachable aesthetic but also correspond to circular elements on their website.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1554141452262-KBS1BML3M6INDNY5XDAM/TME-invite.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The Experience Invitation These invitations were designed and created for a company annual conference sent to hundreds of clients. The client wanted a lot of information on the invite, so I made sure to create a simple front that was straight-forward, yet attention-grabbing. Using a zoomed-in photo of the company’s CEO wearing their latest company t-shirt, it eliminated the need for writing company info, but also had an almost sexy vibe, which would appeal to the client base.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1554141438292-859U2SRAWCS8SFKS2P70/Sesame-catalog.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Sesame Workshop DVD Catalog I designed the cover and updated the interior pages for this Sesame Street DVD catalog released annually. It was important to stay with strict brand guidelines while creating something new and original.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/72339efb-4c52-461a-81e9-531c15db12af/annual_report-1.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Annual Report This annual report was designed based on the theme of movement and momentum. The brand shapes and imagery were crafted to highlight movement of various kinds as well as take the reader through important copy in a digestible and quick manner.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/dd71399c-f53f-49a0-8550-478b262459a9/annual_report-2.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Annual Report A couple spreads from the report mentioned previously.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1554142000225-Y20EP9G4455SE2O1FRF1/SolHarvest-int.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>SolHarvest Energy Website A couple interior pages from the previous website described.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1582146679684-BVZYLWFE7MC8V9K811FY/JLPeters_new.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Julie L. Peters, Ph.D. Website This women’s health psychologist was looking for a simple, straight-forward website to complement her brand identity that I also designed. Having a feminine, elegant, and simple-to-read site was important to her. Click here to see live website</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/b52c582f-304b-4a41-a6b4-4b6bad5edfad/DeepGreen_ebook_3.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Deep Green eBook (series) This piece is another eBook based off of the above Deep Green eBook. Also written by the Thought Leadership team, this ebook called for imagery and layout that was vibrant, bold, but also light and airy to make it enticing, inviting, and attractive. The topic of how sustainability and technology can work together to improve businesses and everyday lives was the theme for imagery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/56e863a5-daa7-45ad-9e4b-70e299d218ba/DeepGreen_ebook_1.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Platinum Winner in the Hermes Creative Awards 2024 Deep Green eBook This is an ebook that I designed for a Thought Leadership piece about how technology will drive sustainability in business. The stakeholders wanted bold, intense, and vibrant imagery in combination with a clean, light, and modern layout, while staying within brand guidelines. I also shaped the concept behind the imagery to show how technology and nature can interact and evolve. This piece became the template for future ebooks written by the Thought Leadership team.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/98b1e3f7-2c1f-4bc5-a789-52c1098c93af/DeepGreen_ebook_4.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Deep Green eBook (series) Several pages from the eBook described previously.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/fa9a8890-b4ed-497d-ae47-8fec93a0f34a/MSI.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Millennium S.I. Company Website I designed this corporate website as a complete redesign to include not just company information, but also product and event information as well. The prior website was not mobile-friendly either, so I developed and planned the site from sketch and wireframe to final design which included a gridded system so that it could be responsive, and worked with an outside web development company to get it to function. It involved a lot of planning, strategizing, and organizing of text, imagery, and videos, and I managed the team of developers to bring my design to life.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1554141958249-LZ3H5FNXVC9LQ3PHU8G7/JBar-home.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The JBar Group Website This 7-page website was created for a legal recruiting company who wanted a professional, friendly, and straight-forward look. Using SquareSpace, I was able to build and customize the site to fit their new brand identity and style.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/5e0f5b48-d208-4e6b-8efb-669d9bd5db15/DeepGreen_ebook_2.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Platinum Winner in the Hermes Creative Awards 2024 Deep Green eBook Three spreads from the Deep Green ebook shown previously.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1554141991755-2606RFG21LSRR3MF2UAB/SolHarvest-home.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>SolHarvest Energy Website I designed this website for a solar energy company, and worked with a web developer to have it function. Using colors and style from the company’s already established logo, I designed this site to be easy to understand, upbeat, and responsive.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1554141968852-G4H8PLUYZ7LA3YS1374Z/JBar-int.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The JBar Group Website A couple interior pages of the previous website described.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1554140219803-Q76SBBI0W7L1LBNW3A2Y/Logo-LittleBeanCoffee_Circle-Aqua.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Little Bean Coffee Logo for a NYC gourmet coffee shop. The client wanted something simple, friendly, approachable, and incorporated the aqua color as it was being used in the store decor.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1554140306156-7KI38VBRAHRU99PD61UZ/BrandGuidelines.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Millennium S.I. Brand Guidelines I created this Brand Guidelines PDF for the entire company so that everyone could understand and utilize the correct logos, fonts, icons, and more in order to keep brand integrity and consistency throughout all company and client materials. This 32-page document covered correct and incorrect uses of their logos, minimum sizes and clear spaces, typography for various mediums, and color palettes.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/3c93b942-875d-4de3-a7ed-1bb54251f6e1/JacksHacks-Logo.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Jack’s Hacks Logo for small IT business aimed at helping individuals with their various technologies and troubleshooting. Client wanted to incorporate his “Memoji” into the logo, which included “Air buds”. I used that as a way to tie the name with the image using the apostrophe.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1554140209890-K1OZ5EFK08FCX1MIGEMF/TheJBarGroup-Logo.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The JBar Group, LLC Logo for a legal recruiting company. The client wanted a logo that was clean, professional, and incorporated a legal element. In this case, the J and B along with the line/curve above them mimic a pillar that you would see in front of a courthouse or legal building.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/58be104a-073b-4cea-bce5-325cc4c4789d/TBG-Logo.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>The Brookland Group This logo is for an employment recruiting company. The shapes symbolize both “windows of opportunity” as well as doors to new opportunities, which relates back to starting new jobs.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/aeaec4f9-764f-481d-be2a-5626a86e922f/3MergingDesign-Logo.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>This logo was created for a technology company offering B2C services. The design of the logo incorporates circuit-like elements relating to technology while connecting the words and forming a “3”, “M” and “D” as well.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1554140246561-ZPTJWR1WSTRU34BETLQH/Experience-Logo.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The Experience - An annual company event A software company in the beauty industry wanted a new logo for their annual conference newly called, The Experience. The typeface was chosen to convey a technological, progressive feeling to represent the company itself—in software. The pink quarter starburst is an element from the company logo. I transformed it to a sketch to mimic the mission of the event—that it was an educational conference where you start with a sketch or an idea and from there, you learn and grow. It’s about the experience more than the result.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1554140230062-PCQRPDXQGQA3YV8CUH9R/LMM-Logo.png</image:loc>
      <image:title>Work</image:title>
      <image:caption>LMM Photography Lifestyle photographer looking for a logo that was clean and simple, and one that she could place on all of her photos. I created 2 versions so she could have more flexibility in placement. It was important that the logo would not distract from the photo.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1554140238200-W73EE2304OFCQLOE1HNM/FamilyDental-Logo.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Family Dental Associates of NJ, LLC Owner of family dental practice was looking for a logo that was approachable, for all ages, and clean. I wanted to create something friendly for the whole family without being too casual, while maintaining strong professionalism.</image:caption>
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      <image:title>Work</image:title>
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  <url>
    <loc>https://www.michellekarendesign.com/contact</loc>
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    <lastmod>2025-05-08</lastmod>
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      <image:title>Contact</image:title>
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  </url>
  <url>
    <loc>https://www.michellekarendesign.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2025-05-08</lastmod>
    <image:image>
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      <image:title>About Michelle Karen Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c7d81d651f4d4e787487010/1551980963990-GRNLBC2HXV7Q73OQ2T3R/image-asset.jpeg</image:loc>
      <image:title>About Michelle Karen Design</image:title>
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