Who’s Michelle?
Overview
I’m an Art Director and designer who approaches work holistically—considering not just how something looks, but how it functions, scales, and communicates.
My work is grounded in clarity, intention, and strong visual systems. I’m “allergic to clutter,” and believe design is most effective when it’s purposeful—when every element has a role and every decision supports a larger idea. Whether I’m working on brand systems, campaigns, or digital experiences, I focus on creating work that feels considered, cohesive, and easy to understand.
With experience across corporate and freelance environments, I’ve led and contributed to a wide range of projects spanning brand, marketing, and digital design. No matter the medium, the goal is the same: to translate ideas into thoughtful, effective visual communication.
Behind the Scenes
My path to design wasn’t entirely linear—which has shaped how I think about creative work today.
I was a dancer from a young age through college, originally pursuing a path toward a career in musical theater. Alongside that, I studied Psychology at Boston University, earning a bachelor’s degree in 2005. While the field itself wasn’t the right long-term fit for me, it provided a lasting interest in how people think, interpret, and respond—something that continues to inform my design approach.
After working at an international PR firm in New York, I realized design had been the answer all along. I went on to study Graphic Design at Parsons The New School for Design, in an accelerated program designed for those who discover their creative path later. That shift gave me both a formal foundation and a more intentional perspective on the work.
I grew as a designer within a marketing and advertising team at a software company, where I spent over seven years developing and leading a wide range of projects. I’m currently an Art Director within the Global Brand and Creative team at a Fortune 500 technology company, where I continue to work across varied, large-scale initiatives.
Each role has expanded how I think about design—not just as execution, but as a way to create clarity, shape perception, and bring structure to complex ideas.