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Selected Work

campaigns, digital & marketing collateral, identity

Platinum Winner in the Hermes Creative Awards 2024

Deep Green eBook
This is an ebook that I designed for a Thought Leadership piece about how technology will drive sustainability in business. The stakeholders wanted bold, intense, and vibrant imagery in combination with a clean, light, and modern layout, while staying within brand guidelines. I also shaped the concept behind the imagery to show how technology and nature can interact and evolve. This piece became the template for future ebooks written by the Thought Leadership team.

Platinum Winner in the Hermes Creative Awards 2024

Deep Green eBook
Three spreads from the Deep Green ebook shown previously.

Deep Green eBook (series)

This piece is another eBook based off of the above Deep Green eBook. Also written by the Thought Leadership team, this ebook called for imagery and layout that was vibrant, bold, but also light and airy to make it enticing, inviting, and attractive. The topic of how sustainability and technology can work together to improve businesses and everyday lives was the theme for imagery.

Deep Green eBook (series)

Several pages from the eBook described previously.

Platinum Winner for both the Hermes Creative Awards 2022 and the MarCom Awards 2022
This customized landing page was designed and created to introduce and support the new brand launch for the company, which aimed at describing their capabilities and services in a unique and fresh way.

Platinum Winner for both the Hermes Creative Awards 2022 and the MarCom Awards 2022
Mobile version of the new brand landing page previously described.

Jack’s Hacks

Logo for small IT business aimed at helping individuals with their various technology devices and troubleshooting. Client wanted to incorporate his “Memoji” into the logo, which included “Air buds”. I used that as a way to tie the name with the image using the apostrophe.

The Brookland Group

This logo is for an employment recruiting company. The shapes symbolize both “windows of opportunity” as well as doors to new opportunities, which relates back to starting new jobs.

3Merging Design

This logo was created for a technology company offering B2C services. The design of the logo incorporates circuit-like elements relating to technology while connecting the words and forming a “3”, “M” and “D” as well.

Annual Report

This annual report was designed based on the theme of movement and momentum. The brand shapes and imagery were crafted to highlight movement of various kinds as well as take the reader through important copy in a digestible and quick manner.

Annual Report

A couple spreads from the report mentioned previously.

Family Dental Associates of NJ, LLC

Owner of family dental practice was looking for a logo that was approachable, for all ages, and clean. I wanted to create something friendly for the whole family without being too casual, while maintaining strong professionalism.

Little Bean Coffee

Logo for a NYC gourmet coffee shop. The client wanted something simple, friendly, approachable, and incorporated the aqua color as it was being used in the store decor.

LMM Photography

Lifestyle photographer looking for a logo that was clean and simple, and one that she could place on all of her photos. I created 2 versions so she could have more flexibility in placement. It was important that the logo would not distract from the photo.

The BeCause Charity Campaign

Centered around a large scale charity event in NYC, The BeCause campaign involved the visual concept and creation of a span of materials, including the logo, save-the-date card, booklet, t-shirt, magazine portfolio, and more.

The BeCause Event Booklet

This mini book was created to give to attendees of The BeCause charity event. It featured NYC places to go, see, and eat, as well as information about the event’s mission, speakers, and agenda. I developed the booklet from sketch to production.

The BeCause Portfolio

This piece was featured as a multi-page centerfold in American Spa magazine. It highlighted beauty industry icons and how they were related to the charity campaign, The BeCause.

Millennium S.I. Brand Guidelines

I created the visual identity guidelines for the organization so that everyone could understand and utilize the correct logos, fonts, icons, and more in order to keep brand integrity and consistency throughout all internal and external materials. This 32-page document covered correct and incorrect uses of their logos, minimum sizes and clear spaces, typography for various mediums, and color palettes.